Making complex ideas legible and human

About

 

I design at the intersection of branding, experiential work, and emerging technology, with a background across global brands, international agencies, and embedded in-house teams. My work ranges from a Johnson & Johnson retail pop-up at Bikini Berlin and MetaDesign identity work and campaigns for 23andMe, SES, Volkswagen, and Coca-Cola’s European portfolio to retail displays, environmental graphics, and seasonal activations across 36+ SeaWorld retail spaces. Creative by nature and analytical by drive, I balance clarity, strategy, and visual impact.

Whether I’m designing a brand system, a digital experience, or a physical space that makes a brand concept tangible, I’m asking the same question: does this make something complicated feel legible, human, and trustworthy? My throughline is translating complexity, whether a technical subject, an unfamiliar idea, or a sprawling system, into work people immediately connect with.

Lately that’s meant applying the same thinking to AI and data-driven systems. My MFA at ArtCenter College of Design was a UX and product case study using computer vision for immersive 3D/AR athletic training. At Data Science Alliance’s Building for Good Hackathon, I placed third with CareSpace, an AI and computer vision platform for the San Diego Food Bank.

I’m based in San Diego on the Southern California coast and work independently through Amor Bizarro Design, partnering with brands, agencies, startups, and nonprofits. I have deep experience across disciplines and mediums, with a special love for bringing an artful, elevated design sensibility to outdoor and athletic brands. I’m open to freelance, contract, and full-time creative roles, including on-site. If you’re building something complex that needs to be widely understood and trusted, let’s talk.

••• amorbizarro@gmail.com