PIVOT ·
AR Yoga & Strength Coach · App UX/UI + Brand Launch Campaign
SECTOR
MFA Graduate Thesis Venture, Fitness Analytics: Computer Vision
ROLE
UX/Visual Designer • Art Director • Brand Designer
tools
Figma, Adobe Firefly, Photoshop, Unity, After Effects
project type
AR mobile app, Brand campaign, Digital collateral
challenge
Yogis practicing alone at home can't see or correct their own form.
Goal: help yogis track and improve form alignment while exploring movement qualities in a solo learning environment, and launch the brand around that promise.
Audience: beginner-to-intermediate yogis who know the flow and want better form; coastal, premium casual lifestyle.
Brand goal: express transparency, quality, community and participation in a playful, joyful, minimal West Coast voice.
How might we help yogi’s track and improve form alignment while exploring movement qualities in a solo learning environment?
solution
An AR coaching app where tracked joints appear as dots that grow the longer you hold a pose steady, guided by an AI coach avatar, Ava, and a launch campaign built around the same visual idea: Dot by Dot.
One visual language runs through the whole system: the dot is the product feedback, the campaign graphic and the data visualization.
Feedback rewards stillness and quality, not reps or speed, which matches how yoga is actually taught.
The AI coach gives one fix at a time, in teacher language ("Lift your left knee ~9°"), plus an image to move by ("press into a wave").
final product: home & core features - Live ai coach + real time visualization + motion map
Launch campaign: Dot by Dot
Brand: three routes explored
Route A, Shoreline Practice: sunlit editorial coastal lifestyle.
Route B, Dot by Dot (selected): the tracking dot as hero graphic; transparent "we show our work."
Route C, Solo Together: community-forward, practicing alone together.
Why B: it's the only route where brand and product are the same idea, which meets the brief's brand ↔product goal directly.
Challenges
Making AR data readable at a glance, mid-pose, from 2 m away.
Keeping an AI avatar clearly distinct from the user's own body.
Sourcing consistent, on-brand photography, solved with art-directed Firefly (capsule wardrobe, white-space studios).
display ads
Process
user journey
persona
user flow
impact
Reflection
• Did it solve the problem? PIVOT gives solo yogis a way to see alignment and steadiness without a teacher in the room, and the brand speaks the same language as the product.
• What I'd do differently: test the AI coach's voice cues with users earlier; validate dot-growth thresholds (e.g. the 30s unlock) with instructors; build a true 3D avatar instead of a treated photo.
• Challenges: balancing data density with a calm, minimal UI, and keeping the AI coach from feeling like judgment.
• Why it matters: home practice is growing, but form feedback is still locked behind in-person classes. PIVOT makes quality movement more accessible and safer.
• Next: a shareable session record for physios and coaches, and the campaign's community "dot walls" brought into the app.