Client
Volkswagen
Sector
Automotive & Mobility
Role
Designer & Art Director
Deliverables
Campaign, Brochure Design
OVERVIEW
Background
This work encapsulates the conceptualization and development of the Think Blue Eco-campaign designed to promote Volkswagen's transformation into a leading provider of sustainable mobility. The marketing strategy aimed to attract customers interested in learning more about investing in an electric vehicle.
The Value of a Design System
An impactful E-Mobility campaign was conceived and communicated through messaging centered around initiatives to reduce carbon emissions across Volkswagens production processes, exploring new mobility solutions like ride-sharing, and prioritizing software development to facilitate autonomous driving capabilities. The informative brochure celebrates the spirit of mobility through a modern aesthetic to appeal to a younger audience of new car buyers translating dense information through 3D illustrations and information graphics consistent in brand strategy to generate brand awareness regarding Volkswagen’s goal of achieving carbon-neutral mobility by 2050.
