Sector
Health & Wellness
Creative services
Brand Campaigns & Activations, Customer Journey Mapping, Environmental & Retail Design
INSIGHT
Legacy healthcare products often rely on outdated messaging that lacks emotional resonance or modern relevance.
CHALLENGE
Help J&J reposition legacy wellness product offerings for a European audience through experiential storytelling and brand repositioning.
SOLUTION
Collaborated with product and marketing teams to design immersive brand experiences, developed innovative pop-up retail concepts for legacy health brands during Berlin Fashion Week with the focus on reimagining the future of health & wellness in consumer-facing contexts.
REFLECTIONS
As the senior brand designer, I set goals across brand systems and experiential strategy with an ability to drive marketing innovation through the design of novel health & wellness experience.
Key Learnings
Branding with a voice, evolved tone, messaging, and data-driven brand storytelling frameworks.
Strategic positioning drove KY health brand forward with purpose.
Development of modern narrative-first design that showed how each brand story unfolds across multifaceted touch points, reflected the innovative nature of J&J, and resonated with new key audiences.