Client
Joshua Tree National Park
Role
VR Visual Designer
Deliverables
Brand Narrative, 3D Visuals
BACKGROUND
Since 1950, the National Park Service has been entrusted with the care of Oasis of Mara, Joshua Tree National Park. With the help of volunteers and partners, they safeguard these historical places and share their stories with more than 318 million visitors every year. National Parks have always been a source of knowledge. However, with the changing times, in order to stay relevant, there is a pressing need for interpretive exhibits to engage their visitors in new and visually appealing ways.
CHALLENGE
How might we help reinvent interpretive brand-centered experiences for the new 3D world—This exploratory initiative leveraged XR and spatial computing in innovative ways to enhance visual storytelling by integrating novel tools and techniques to create data-driven brand storytelling frameworks.
SOLUTION
Pushing the limits of emerging technologies in service of stories brands want to tell and people want to hear.
RESULTS
I took a holistic strategic approach towards the work while exploring the future of human experience, areas of practice include cutting-edge AR, VR and immersive solutions as part of a larger, data-driven brand storytelling framework.
Key Learnings
Cultivated a passion for developing visual systems and design tools grounded in interdisciplinary insight and collaboration.
Applied design thinking across emerging media platforms, from motion to 3D environments, interactive experiences to extend brand storytelling and visual identity.
Used 3D visualization techniques to craft dynamic representations of natural landscapes, translating complex forms into clear, engaging visuals.
Explored immersive and interactive media as a way to enhance brand presence and user engagement, connecting digital experiences more meaningfully with physical space.