••• AMOR BIZARRO
Translating complexity into design that moves people.
Screenshot+2024-08-07+at+8.35.26 PM.webp

Johnson & Johnson x IDEO: Wellness, Experiential Retail, Launch Activation

Reimagining a U.S. wellness brand for Berlin, with inclusivity at its core
For Johnson & Johnson and IDEO, I helped design a pop-up at Bikini Berlin's fashion concept mall that paired a legacy product launch with experiential activations, then built a full-scale prototype that led to a five-location pilot.

Concept rendering. Project details shared within the limits of an NDA.

CLIENT

Johnson & Johnson

SECTOR

Health & Wellness

ROLE

Brand & Environmental Graphic Designer

CREATIVE SERVICES

Experiential Retail, Environmental Graphics, Prototyping

TEAM

J&J Marketing Team, IDEO Brand Strategy Team, Multidisciplinary Design Team

CONFIDENTIALITY
Work completed under NDA. Some details and visuals have been omitted or adapted.

CHALLENGE

Reposition KY Jelly for a Berlin audience, shifting it from a U.S.-centric wellness product to a culturally relevant, inclusive experience. Early research revealed the LGBTQIA+ community as underserved in European wellness, giving the brand a chance to lead with inclusivity.

OUTCOME

A walkable prototype brought J&J leadership and Bikini Berlin's architects into the experience, turning an abstract idea into a shared vision ready for rollout.

MY CONTRIBUTIONS

  • Developed environmental graphic concepts and a signage and messaging hierarchy

  • Created mockups and spatial visualizations for stakeholder review

  • Helped build a 1:1-scale prototype mapping a two-person experiential journey, presented to J&J's Chief Design Officer and the lead architect of Bikini Berlin

  • Delivered camera-ready artwork for internal production

Presenting the concept to J&J and Bikini Berlin stakeholders

RESULTS

  • Aligned 6 teams and partners, from marketing and product to facilities and vendors, around a single vision through a walkable prototype, reaching sign-off within two months

  • Designed a unified signage and messaging system across 7 touchpoint types, from window graphics and entry signage to floor decals and takeaway cards

  • Led to a pilot in 5 additional locations and became the foundation for pitching future experiential concepts

REFLECTION

This project showed me that early, tangible prototypes do more than test ideas: they create shared conviction and reveal how messaging truly performs in space. It also deepened my respect for environmental graphic systems, where clarity, emotion, and production constraints must stay in balance as a concept moves from prototype to pilot.