Helping solo yogis see their form, without a teacher in the room
PIVOT, an AR coaching app and launch campaign that turns real-time body tracking into simple, encouraging feedback, built around one idea: Dot by Dot.

PROJECT

MFA Graduate Thesis Venture, Fitness Analytics: Computer Vision (AI)

SECTOR

Digital Fitness

ROLE

UX/Visual Designer, Brand Designer & Art Director

TOOLS

Figma, Adobe Firefly, Photoshop, Unity, After Effects

DELIVERABLES

AR Mobile App, Digital Campaign

challenge

Yogis practicing alone at home can't see or correct their own form.

Goal: help yogis track and improve form alignment while exploring movement qualities in a solo learning environment, and launch the brand around that promise.

Audience: beginner-to-intermediate yogis who know the flow and want better form; coastal, premium casual lifestyle.

Brand goal: express transparency, quality, community and participation in a playful, joyful, minimal West Coast voice.

How might we help yogi’s track and improve form alignment while exploring movement qualities in a solo learning environment?

solution

An AR coaching app where tracked joints appear as dots that grow the longer you hold a pose steady, guided by an AI coach avatar, Ava, and a launch campaign built around the same visual idea: Dot by Dot.

One visual language runs through the whole system: the dot is the product feedback, the campaign graphic and the data visualization.
Feedback rewards stillness and quality, not reps or speed, which matches how yoga is actually taught.
The AI coach gives one fix at a time, in teacher language ("Lift your left knee ~9°"), plus an image to move by ("press into a wave").

Final product: home & core features - Live Ai coach + real time visualization + motion map

Launch campaign: Dot by Dot

Brand: Three routes explored

Route A, Shoreline Practice: sunlit editorial coastal lifestyle.
Route B, Dot by Dot (selected): the tracking dot as hero graphic; transparent "we show our work."
Route C, Solo Together: community-forward, practicing alone together.

Why B: It's the only route where brand and product are the same idea, which meets the brief's brand ↔product goal directly.

Challenges

Making AR data readable at a glance, mid-pose, from 2 m away.
Keeping an AI avatar clearly distinct from the user's own body.
Sourcing consistent, on-brand photography, solved with art-directed Firefly (capsule wardrobe, white-space studios).

MARKETING CAMPAIGN, LANDING PAGE, SOCIAL, EMAIL

DISPLAY ADS

Process

user journey

persona

user flow

impact

Reflection

• Did it solve the problem? PIVOT gives solo yogis a way to see alignment and steadiness without a teacher in the room, and the brand speaks the same language as the product.
• What I'd do differently: test the AI coach's voice cues with users earlier; validate dot-growth thresholds (e.g. the 30s unlock) with instructors; build a true 3D avatar instead of a treated photo.
• Challenges: balancing data density with a calm, minimal UI, and keeping the AI coach from feeling like judgment.
• Why it matters: home practice is growing, but form feedback is still locked behind in-person classes. PIVOT makes quality movement more accessible and safer.
• Next: a shareable session record for physios and coaches, and the campaign's community "dot walls" brought into the app.

MFA Thesis Venture: Digital Fitness (AR), PIVOT App & Campaign

Helping solo yogis see their form, without a teacher in the roomPIVOT, an AR coaching app and launch campaign that turns real-time body tracking into simple, encouraging feedback, built around one idea: Dot by Dot.